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Engineered for modern motherhood
Our mission is to empower postpartum and breastfeeding mothers with functional, beautifully designed athleisure that celebrates their bodies and their choices - without apology, without shame, and without compromise.
The ELLAH Story
Movement and connection have always been part of feeling like myself. A run, a walk, time outdoors or simply being out with friends and family. When I started breastfeeding, I realised my wardrobe no longer worked for the life I was living.
Nursing bras were something to tolerate rather than feel good in. Regular clothes meant lifting layers or exposing more than I wanted. The nursing activewear I tried offered support and partially discreet feeding access, but felt tight, restrictive and uncomfortable to wear.
Every option seemed to ask me to compromise on comfort, confidence, movement, access or simply feeling good in what I wore.
By the time I had my second child, slowing down was not an option. Motherhood added a different pace. My days were filled with feeds, school runs, school events, appointments and everything in between. Without the village people often talk about, I went everywhere with my baby, often with my eldest child's hand in mine. I needed clothing designed to make feeding easier wherever we were, not harder.
So I created ELLAH. Not only for myself, but because I wanted better for all of us.
ELLAH brings together considered support, discreet feeding access and a flattering, elevated fit, without clips, removable layers or unnecessary bulk. It is designed to help mothers feed, move and live with greater freedom, while feeling confident in what they wear.
Because becoming a mother changes so much. Losing your sense of self should not have to be one of those things.
Your baby decides when. Your clothes shouldn't decide where.
Clare
ELLAH FOUNDER
5 years of experiencing the gap firsthand. 5 prototypes to get the function right. Countless wear-testers giving real feedback. Custom fabric development soft enough for the most sensitive skin. 2 years building the brand from the ground up.
Engineered for every moment
The Quick Feed Top is the first athleisure piece of its kind, designed exclusively for nursing mothers. It's an all-in-one system that ends the endless compromises between function and style. Built with a one-handed zip design, it offers discreet, easy access to feed your baby anywhere. No complicated buttons, clips, magnets, or excess layering. A thoughtfully engineered garment that moves with your body and your life.
Made with intention
The Quick Feed Top is made from a cotton/elastane blend - soft, breathable, and gentle on postpartum skin. The main fabrication uses natural cotton fibres, while the built-in bra is crafted from OEKO-TEX certified polyamide, offering light-medium support that works with your body, not against it. Our dyes are also OEKO-TEX certified throughout. Foam breast pads are free from BPA, PFOA, latex, and phthalates. Every material chosen with care.